Internship scheme sees technology company increase profits

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A Teesside technology company which supplies and installs audio-visual equipment is increasing its sales thanks to a unique internship scheme run by Teesside University.

Castle Grange Technologies, which is based in Redcar, has employed graduate Josh Alexander on a Knowledge Exchange Internship (KEI).

Thanks to Josh’s work overhauling the company’s marketing strategy, Castle Grange is identifying and winning new customers and it is anticipated this will lead to a substantial increase in revenue per year, equivalent to 80% growth over the next three years.

KEIs, which typically last six months, are part-funded by the European Regional Development Fund and place a talented graduate in a company to help complete a specific project or bring new skills to the business.

The intern’s salary is subsidised and Teesside University also offers academic support and mentoring throughout the length of the KEI.

Castle Grange supplies a variety of innovative audio-visual systems ranging from projectors to touchscreen systems to video walls.

Josh, who graduated from Teesside University with a BA(Hons) Marketing and Advertising, was brought in as the company looked to expand its marketing team and position itself at the forefront of the industry, particularly within the education sector.

His job involved an initial audit of the current marketing activities before looking at other potential areas where the company might attract new clients.

He is also working on a pay-per-click advertising campaign as well as helping with the development of a new company website.

He said: “It has been a brilliant challenge and it is great that I have been able to apply the skills that I learnt at University into the workplace.

“The company understands that marketing is important and has put a lot of trust in me.

“However, I have been given great advice and have had all the support I needed from the University.”

Castle Grange General Manager Stephen Gibson, who is also a Teesside University alumnus and graduated in 2001 with a BA(Hons) Business  Management, added: “Josh has settled in really well and made an effective contribution to the team.

“Through his work, we hope that the business will have a much better understanding of the marketplace and also have a structured plan to identify and win new customers”

Academic supervisor Femi Waters-Ajisafe from Teesside University’s School of Social Sciences, Business & Law, said: “Josh is working to implement an important marketing strategy at Castle Grange.

“We are confident that his work will result in material benefits for the company.”

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