Boro Taxis, one of the largest firms of its kind in the North East, has invested a six-figure sum installing state-of-the-art software, focusing on improving how the company dispatches taxis and the operation of its accounts.
The computer upgrade will further augment customer service levels by improving booking office features and also deliver administration improvements and providing electronic invoicing in response to customers’ evolving requirements.
The new hi-tech system continues to allow the dispatch control centre to communicate with its drivers but now will enable customers to talk directly to the driver who is picking them up and vice versa.
Mohammed Bashir, founder of Boro Taxis, which employs almost 900 people and has a fleet of 750 vehicles, said: “Businesses need to constantly evolve to ensure that the best possible customer service is provided.
“This significant investment in the latest computer software reflects Boro Taxis policy of continually upgrading and improving its processes, administration and fleet.
“Customer service is ‘King’ in our sector and this state-of-the-art software will play a key part in further enhancing the standard of service we are able to offer to our clients, both individuals and corporate contracts.”
The latest investment demonstrates Mr Bashir’s commitment to continuing developing and improving the business.
Mr Bashir said: “A company needs to continually invest to make sure it not only maintains, but advances its standards.
“The new software will bring a range of service improvements including an improved booking app which allows you check vehicle availability and estimated waiting times.
“Once your booking has been dispatched you are able to track your vehicle at any time up until the end of the journey, enhancing safety further.
“By using GPS satellite, you are now able to book a taxi in ‘one tap of the app’, providing a faster booking process and avoiding telephone booking queues.
“Another facility enables the customer to talk directly to the driver if necessary.
“For example, a customer and the driver may be waiting at different entrances of the same location, for example James Cook University Hospital. The customer and/or driver, using their mobile phone will be connected via the computer software enabling direct communication with each other.”
Boro Taxis also has launched a new in-house training course mainly focusing on customer service levels, but also informing drivers of the new computer investment and software update
The company has steadily increased the number of drivers to meet the demand for its services, which also has steadily grown since it was established.
Currently, it has a workforce of almost 900, which is made up of a mixture of direct employees and self-employed drivers, all of whom are fully trained.
It plans to grow its business by pushing outside the boundaries of its core Teesside areas.