By Martin Walker
Around 500 special guests attended the launch of Psyche’s new eCommerce website on Thursday night.
eCommerce agency Visualsoft organised the invitation-only event, which celebrated the official launch of the Middlesbrough’s designer department store new site.
It was attended by some of the world’s biggest names in Teesside’s digital industry including Google, Amazon and Barclaycard.
Psyche founder Steve Cochrane, who featured in the first issue of our Tees Business magazine, said: “This is by far the biggest thing we have ever done in eCommerce.
“The new platform boasts the most cutting edge functionality and will take our online business onto the next level.”
As well as marking the launch of the new Psyche eCommerce site, Thursday night’s event was also raising funds for the South Cleveland Heart Foundation, to help buy MRI scanners to treat patients with heart disease.
There was a jazz band and singer performing live at Psyche, along with a catwalk show and a raffle and auction with a range of prizes including £500-worth of ladieswear and a gents made-to-measure suit.
The event was DJ’d by former Boro commentator Dave Roberts, who recently returned to Middlesbrough after working overseas for the last 11 years.
See our picture gallery from the event below.