4 million bookings a year for Boro Taxis

Please Credit Picture:Keith Taylor

Boro Taxis, one of the largest firms of its kind in the North East, is experiencing a substantial growth in business with the number of weekly bookings increasing by several thousand.

The company’s levels of business have risen from between 70,000 and 80,000 jobs to now exceeding the 80k-mark.

Working at peak levels, this equates to more than four million bookings a year.

To meet the growing demand for its services, the company is recruiting more drivers, who all undergo intensive training and rigorous vetting, and hopes to increase staff numbers to almost 950.

Mohammed Bashir, founder of Boro Taxis, which has a fleet of more than 800 vehicles, said: “The growth in business is a combination of an increase in corporate clients and more bookings from individual members of the public.”

Boro Taxis recently invested a six-figure sum installing state-of-the-art software, focusing on improving how the company dispatches taxis and the operation of its accounts.

Mr Bashir added: “Our recent investment in the latest technology, allied with our mobile phone App and the ability for customers to book online via our website, has have all contributed to this increase in business.

“It seems that the economy on Teesside has taken a turn for the better with people going out more leading to a noticeable increase in the number of bookings at Boro Taxis.”

The computer upgrade has further augmented customer service levels by improving booking office features and also has delivered administration improvements and providing electronic invoicing in response to customers’ evolving requirements.

The new hi-tech system continues to allow the dispatch control centre to communicate with its drivers but now will enable customers to talk directly to the driver who is picking them up and vice versa.

Boro Taxis’ workforce is made up of a mixture of direct employees and self-employed drivers.


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