Cladding experts get new look thanks to creative agency

Dave Ramrekha Via Creative

A Middlesbrough-based brand and digital media agency is celebrating the launch of a new client’s rebrand.

VIA Creative, which employs six people at its Cargo Fleet offices, was formed in 2003 by creative director Dave Ramrekha (pictured above) and has grown to become one of Teesside’s established brand agencies.

Offering a wide range of creative services including branding, design, print and bespoke web development, VIA was recently commissioned by Middlesbrough-based Midas Cladding bosses to undertake the challenging task of rebranding their 20-year-old company.

Midas managing director Martin Gilbey presented the new brand to his team at the Middlesbrough’s Riverside Stadium.

“We hired VIA Creative to help us through a very important step for us, a re-branding that included changing the company logo through to a brand new website,” said Martin.

“Right from the tender stage it was clear to see that VIA is a forward-thinking, creative, professional and passionate business.

“Their team collaborated extensively with me and my team in order to get the right result.”

The new brand has been applied into the company’s internal and external marketing collateral and applied into a new, bespoke mobile responsive website.

Together with new building signage and a new fleet of company vehicles, the brand will be widely visible across the region.

“Understanding the ethos of the company and also their future plans and ambitions was an essential part of our rebranding process,” said Via boss Dave.

“The rebranding solution we delivered conveys tradition, stability, dynamism, has a reference to the company’s locality, yet still manages to reflect their core service offering.”

Dave added: “We are here to help other local companies benefit from the power that brilliant branding and websites can deliver.

“Investing in your branding adds value to any organisation, design can benefit manufacturing, engineering and service based organisations, small, medium or large.”

• Find out more about Via Creative at


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