Training spend is safe investment, says Midas

Tees Business Digital Media Pack

Midas This Is Safety

This is Safety. That’s the message at Tees business Midas, where the health and safety training spend has hit the £500,000 mark.

The fast-growing Middlesbrough cladding firm is setting new standards as it increases its reach across the UK – but Midas may be unique in launching safety as a brand in its own right.

Whether it’s fitting cladding within the heavy industry environment of Tata Steel, installing a renewable solar energy source high up on AV Dawson’s imposing large halls building at Riverside Park or cladding an entire building for On a Roll’s new Middlesbrough food factory, safety is the one priority that stands out every time.

The team at Midas are deliberately revolutionising the cladding industry with their commitment to a customer-focused culture that’s centred on safety.

And with £500,000 now spent providing the right health and safety training on its staff since their formation in 1994, Midas are certainly putting their money where their mouth is.

It’s a commitment that has resulted in four members of the Midas management team holding NEBOSH Construction accreditation and two holding the IOSH Managing Safely certificate, equating to 50% of the senior management team.

Training isn’t restricted to the management team, with £350 invested in training each new member of staff, with operatives sitting the Safety Passport, Asbestos Category B and Working at Height courses as a minimum.

Scott Ayre, the firm’s health and safety manager, said: “There’s always a temptation for some companies within the construction industry to do the minimum amount – to get on site, get the job done and move on to the next project.

“What’s more difficult – and requires resolute commitment – is knowing that when your employees go on to a job that they are going to go home safely that night.”

No fewer than 35 people lost their lives in the industry in 2014. Close to 60% of these deaths were caused by falls, a risk prevalent with Midas’ activities.

“It’s a difficult concept to talk about,” admits Scott. “However, fundamentally there is the potential on any site for something to go wrong. That’s why we pride ourselves on our safety culture, reputation and record.”

Safety now has its own brand within the Midas offering. The words ‘This is Safety’ are now imprinted on Midas workwear. The commitment to safety is always at the forefront of the business and the new ‘This Is Safety’ brand has been developed to promote and celebrate this fact.

“It’s our branding for everything we do and believe in,” says Scott. “It’s a bold claim but it reflects our confidence and commitment to the standards we have here. We’re already the leaders in the field but we’re constantly striving to go further.

“When it comes to safety, we don’t just comply with the law or do the minimum required. We go above and beyond to ensure best practice – it’s what makes us different.”

It’s a commitment that wows blue chip clients such as ConocoPhilips, PD Ports, Huntsman Tioxide and Cleveland Potash.

The company believe this unwavering standard ensures success both for Midas staff and its clients.

“Most companies put on a show for hi-spec jobs,” explains Scott. “But we’re setting new standards for the cladding industry, no matter what the job.

“We win work because of our high safety standards. It’s not a gimmick. It’s a belief system that runs right through the company from the operatives to the directors.”

Employing more than 50 staff, Midas recently announced a record turnover of £4 million, up from £2.4 million.

• Midas are actively looking for ex-SSI employees interested in joining the construction industry, with vacancies for skilled tradesmen, engineers, fabricators, health and safety staff and labourers.


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