Don’t promise scarves if you’re trying to sell onions!

Tees Business Digital Media Pack

james pennington

Viral Effect managing director James Pennington delivers some useful and interesting social media advice…

Lately, whilst browsing business pages on Facebook and researching companies on Twitter, I’ve found an abundance of nonsense across their pages.

I appreciate how difficult it can be to curate content on a daily basis, but why does this give companies consent to re-publish a post from a news site or a funny GIF?

The problem with re-publishing or freebooting content from elsewhere is that you’re detracting from raising awareness for the product or service you offer.

Yes, you’ll get more likes and a higher reach, but is this audience your intended audience?

Is that person who comments “LOL” on an image of a cat dressed as a monkey really going to purchase from you?

I’m sorry to break it to you, but they won’t even know who you are or what you do!
The fact is, content posted on your page will be viewed on a user’s news feed.

While you may think the amusing image of the cat is driving people to your page – I can promise you that it’s not!

Even existing fans will be consuming media that you publish on their feed and for this reason it’s important to get right message across on each and every post.

To produce a successful posting plan, I suggest focusing on the benefits of your product and setting specific adverts to focus on a demographic that is going to buy from you.

In a nutshell; aim for leads – not “LOLs”!

James Pennington
Managing director, Viral Effect


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