Continuing our series of special features on Teesside’s creative industry, we focus on campaign gurus Emmerson Marketing…
Creative team captures the imagination as marketing campaigns go viral
The business behind two famous Teesside marketing campaigns – one of which ended up a global phenomenon – is looking to grow after enjoying a record year.
Emmerson Marketing – a Tees-based ‘full service’ marketing agency – cooked up a worldwide media storm for its client, Cleveland Centre, after its ‘Signing Santa’ campaign went viral.
The heart-warming, promotional video showed Santa communicating in sign language with a young girl with a hearing impairment, which gained more than 20 million online views and attracting huge media attention across the globe.
Emmerson Marketing also worked with Middlesbrough Football Club to develop the #believe slogan which captured the imagination of Boro fans during the club’s promotion charge last season.
Director Matt Emmerson (above, left) said: “We knew that both campaigns had the potential to grab people’s imagination but even we were amazed at the size of the success.
“As well as generating substantial local media attention, ‘Signing Santa’ was interviewed by Piers Morgan and Suzanna Reid on Good Morning Britain and the Ellen Degeneres Show in America, while Boro’s #believe campaign took Teesside by storm.”
Formed in 2010, Emmerson Marketing started life as a specialist sports marketing consultancy, conceiving and delivering various marketing campaigns – such as new kit launches – for several professional football clubs including Middlesbrough, Norwich City and Ipswich Town.
Today, the firm still works with several football clubs but has expanded its client base to include organisations from other industries such as Barnardos, Zoe’s Place Baby Hospice, MFC Foundation, Middlesbrough Council and Extol Multi-Academy Trust in Hartlepool as well as Watt Fitness – a multi-discipline, boutique training studio, owned by Joanne McCue Bannatyne.
Emmerson Marketing has just enjoyed its best year to date, with turnover reaching £450,000.
Business Development Director Ian Jolly added: “We help deliver creative campaigns that make people sit up, take notice and, most importantly, achieve or even exceed our clients goals.”