Creative Minds – Part 4

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Better

Concluding our special four-part series of features on Teesside’s creative industry, we focus on Middlesbrough-based brand agency Better…

Brand agency Better appoints new creative director

One of Teesside’s better known brand agencies has been boosted by the addition of a new creative director who’s worked for some of the world’s biggest names.

Award-winning Better has recruited former Mullen Lowe creative director John Taylor, boosting its growing Middlesbrough-based team to 13.

John boasts a wealth of branding and advertising experience working for several London agencies including POKE, Saatchi & Saatchi, AKQA and LBi.

He’s now charged with overseeing Better’s strategic brand development projects, pushing the agency’s BetterBrandBuilder process, and adding tangible value to the ambitious firm’s diverse and growing list of clients.

Managing director Mark Easby – pictured above (left) with John – said: “John’s appointment leverages our continued growth and strategic brand capability, as well as the creative power behind the brands that we build.

“Our BetterBrandBuilder process is gaining a lot of traction and is delivering real impact and commercial results for the companies that we work with, both locally and nationally.

“Having John on board will further solidify our strength in the North-East and within the marketing industry as a whole.”

In his previous London-based roles, John has been involved in the branding, strategy and design for a string of high-profile brands including Microsoft, Yahoo, Adidas, BT, P&G, British Gas, Mazda, Unilever and TRESemmé.

He said: “From international giants to local businesses, they all have brand at their core.

“It informs every aspect, from the internal culture to the external reputation. Better respect and understand the crucial role brand plays along with the rewards it can reap.”

Better was originally set-up in Stokesley but moved to Middlesbrough in 2015 and now works with a number of North-East companies including PD Ports, Thirteen Group, Active Financial, Odyssey Systems, Endeavour Partnership and GrowthFunders.

Four new recruits have joined the Better team at its Queen’s Square offices in the last year-and-a-half as it continues to grow.

• Find out more about Better at www.betterbrandagency.com or call 01642 989158.

 

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