Business leaders from across Teesside have united to back a campaign aimed at promoting the area as a place to do business.
Live Work Play in Tees Valley was officially launched earlier this week at the Tees Valley Business Summit at Teesside University in Middlesbrough.
The campaign aims to highlight what Tees Valley offers companies already based here and those considering starting up, expanding or relocating to the area.
Teesside has a rich industrial history but the changing landscape has since seen the area adapt and grow in a range of other sectors such as digital and creative, low carbon technology, logistics, advanced manufacturing and engineering.
Live Work Play aims to build on this local pride, showcasing the potential opportunities available within the thriving business community while highlighting the benefits of living in Tees Valley and the leisure and cultural facilities on offer.
The campaign – which is a close collaboration between Tees Valley Combined Authority, Tees Valley Unlimited, and the five local authorities – has been backed by the North East Chamber of Commerce (NECC) and has gained support from Tees Valley firms such as Nifco, Mobile Mini as well as smaller independent businesses such as Ye Olde Young Tea House in Middlesbrough.
Dave Budd, mayor of Middlesbrough and chair of Tees Valley Combined Authority, said: “It’s such an exciting time for Tees Valley and we know that people living and working here already are proud of the area.
“We also know that in the business community will support our campaign to help showcase our area to a wider audience.”
The campaign follows a recent survey of more than 330 businesses across the Tees Valley which showed increased expectations of future growth and a desire to attract a skilled workforce to the area.
The survey found:
• 75% of Tees Valley businesses rate the Tees Valley as a very positive or positive place to do business
• 82% of Tees Valley businesses expect turnover to grow over the next year (over 30% will be investing in exporting over the next 12 months).
• 65% of Tees Valley businesses expect their number of employees to grow over the next year, with • 71% of employers investing or considering investing in training.
• 60% of Tees Valley businesses have engaged with schools or colleges over the past year and 42% of Tees Valley employers have taken on an apprentice over the last 12 months and are very satisfied with their performance.