Is your website responsive?

jonathan waters eighty8

Jonathan Waters of Middlesbrough-based digital design experts Eighty8 Design on how to check if you’re website is mobile friendly…

There is no denying that mobile web traffic is constantly rising. A quick look at your websites analytics should give you an insight into just how many users prefer browsing the web on a phone or tablet device, but if your website isn’t optimised to handle this traffic, what does that mean for your business?

In short, responsive is optimising a website to provide the optimal user experience, regardless of the device being used. Responsive websites aren’t a new thing. For years web agencies have been pushing their clients to ensure their website is optimised for mobile users but now with recent changes to Google’s ranking algorithms, it is essential that you pay attention to your mobile traffic.

If you have any experience with Search Engine Optimisation, you know that what Google preach carries huge weight in the web industry, and believe me, Google is starting to put a huge emphasis on your site being Mobile Friendly.

Run a little test; open up google on your smartphone and search for your website. To the left of your site’s description you should see a grey ‘Mobile-friendly’. If it’s there, great! If not, you may be in trouble.

The simple fact is, responsive websites now rank higher than non responsive websites on the world’s most popular Search Engine.

So what’s the next step? Unfortunately there is no magic switch to turn your website into a responsive website, so you may have to go back to your website provider (or speak to another local, friendly agency!).

Chances are, if you don’t currently have a mobile friendly website, your site will be 3+ years old, and has numerous other issues, so this may be the push you need to invest in a new shiny site.

Jonathan Waters
Creative director, Eighty8

 

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