A Teesside company has completed an exciting new film project for Middlesbrough FC’s return to the Premier League, which aims to showcase the town from a new perspective in over 600m homes around the globe.
Middlesbrough based Ithica Films – which employs five full-time staff – filmed footage at more than 30 locations around the town, and the results were revealed in time for the club’s long-awaited return to the Premier League in August.
The project was filmed in partnership with Middlesbrough Council, and will be featured regularly on Premier League TV’s online and TV content as a promotional intro to Middlesbrough’s televised matches along with travel guides.
The footage features numerous iconic landmarks, including the town’s Bedford and Baker Streets, as well as The Transporter Bridge, Brian Clough statue and the Riverside Stadium.
Premier League TV is the official broadcaster for all Premier Leagues games throughout the world, which is watched by over 600m homes in over 50 countries outside the UK.
Ithica managing director Matt McGough said: “This was a fantastic way for us to collaborate with Middlesbrough Council in a way to show the town with fresh eyes using modern filmmaking techniques.
“We approached this as a real opportunity to create a distinctive image of our area and craft something really unique. The feedback from the Premier League Productions team has been amazing so it’s been a real privilege to use our skills in this way. ”
All of the footage was filmed using state-of-the-art technology, including a drone which allowed for aerial views of the town.
“Our main objective as a business is to showcase everyday locations or items from a new perspective,” added Matt.
“We add a cinematic eye to everything we film, and the footage of Middlesbrough is another great example of that. We’re big believers in the power of film so to see the response to our work is really rewarding.”
The reaction to the footage has been welcomed by residents of Middlesbrough with the company’s Facebook video post attracting over 24,000 views.