The site of the former BHS store in Middlesbrough is to re-open as a brand new branch of luxury retailer Flannels after undergoing a £3m facelift.
The designer fashion chain – famous for stocking highly desirable labels such as Dolce & Gabbana and Prada – will fill the ground floor of the 50,000 sq ft building in Linthorpe Road.
The £3m refurbishment will see upper floors taken by new outlets of clothing retailer USC and high street giant Sports Direct, which has acquired the freehold of the building for £2.2m, bringing total investment in the site to circa £5.2m.
The project, which has the support of Middlesbrough Council, will breathe fresh life into the town centre and it is expected to create in the region of 50 to 60 new full and part-time jobs across the three new stores.
A spokeswoman for Flannels said: “We want to create a fantastic retail experience for the customer, so the building will undergo a major upgrade to ensure it’s fitted out to the highest standards.
“Consumers will be able to buy some of the most sought-after designer products that the top brands have to offer.
“Our investment recognises the status of Middlesbrough within the region and we look forward to working with the council to ensure the project is a success.”
The store in Middlesbrough is expected to open in summer 2017. The acquisition of the BHS building follows the company’s purchase of a site for a flagship Flannels store in Oxford Street in London earlier this year for £108m.
Flannels also recently opened a new branch in Southport and the retailer also has stores in Swindon (pictured above), Manchester, Liverpool, Leeds, Birmingham, Plymouth, Nottingham, Sunderland, Newcastle and Cardiff.
Flannels has been named Business of the Year in Plymouth by the Plymouth City Centre Company for the way that it has worked closely with local organisations.
Councillor Charlie Rooney, Middlesbrough’s Deputy Mayor and Executive Member for Regeneration, said: “This is fantastic news for the town centre, particularly coming so soon after the sad demise of BHS.
“This major multi-million pound investment is a huge vote of confidence in Middlesbrough as the city heart of the Tees Valley region, and further builds on the momentum that has been transforming the town over the last couple of years.
“There’s a real sense of optimism and aspiration, with the town attracting everything from up-and-coming independents to the biggest High Street names.
“Alongside USC and Sports Direct, Flannels will bring a new dimension to this important site and further add to our thriving and vibrant town centre offer.”