5 Christmas digital marketing tips for small businesses

Pinchinthorpe Hall

Daniel Dixon RAW Digital

It may still be November but Santa Claus is coming to town – and now’s the time to start planning your social media for the festive season, as explained by Daniel Dixon of Stockton-based RAW Digital Training…

With Christmas almost upon us, businesses everywhere are beginning their Christmas digital marketing campaigns.

Eagerly awaited Christmas adverts from big brands such as John Lewis, which are traditionally designed for TV but now viewed and shared across social media platforms, have become nationally recognised symbols of the holiday season.

But, big brands aside, what can smaller businesses do to engage with their audience this festive period?

Here are our 5 tips for a Social Christmas:

1. Research
Cast your mind back to the last couple of Christmases. What were your peers and industry leaders sharing? What was your target group interacting with? Also look at current Christmas marketing that is ongoing now. Use this research to inform the type of content you will collate for your digital marketing channels.

2. Be prepared!
First and foremost, for small business people Christmas is one of the busiest times of year, both in our personal lives as well as professionally. This means meticulous planning to enable you to keep on top of your digital marketing over the crucial festive period. Think about the type of content you intend to share, create/curate your content, and schedule it ahead of time using social media management tools such as Hootsuite and Buffer.

3. #Hashtags
#Hashtags are a powerful way of indexing content and making your business visible to a wider audience. There are different hashtag strategies that businesses adopt, including branded hashtags, product specific hashtags and industry hashtags. This Christmas, why not use a festive-themed branded hashtag with all your Christmas content? To take things to the next level, encourage your audience to use the hashtag too, giving you a great source of user generated content to re-share.

4. Black Friday
An American holiday shopping tradition now adopted by us British consumers offers a great opportunity for retailers both large and small to see a large spike in sales. Decide on your Black Friday offers early, and create visuals and copy to form part of your Christmas content schedule in the weeks leading up to the event.

5. Be ready to engage
Consumers are communicating with brands through social media more now than ever before. Be ready to answer those stressed consumers’ questions as quickly as possible and also re-share and engage with any positive content posted about your brand by your audience.

Daniel Dixon
Project & training lead
RAW Digital Training


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