SABIC chief John Bruijnooge says Tees Business is helping to change the “image and perception” of Teesside.
The Dutchman spoke passionately about the region during a networking event to celebrate the launch of the ninth issue of Tees Business, which is available to read online now by clicking here.
More than 30 firms attended the event at the Wilton Centre, which was hosted by SABIC.
See our gallery of pictures below
Presentations were made by Bruijnooge as well as Resolution Media and Publishing director and Tees Business co-editor Dave Allan and Utility Alliance marketing manager Ian Willis during the event.
“When I told colleagues and friends that I was going to the North-East of England, a lot of people raised an eyebrow,” Bruijnooge told us.
“The reputation and the perception towards the region is something that is really important to work on.
“Magazines like this and good news are definitely needed to change this perception and image that the region has.
“Our investment helps to show other people that the region is alive and kicking, and will hopefully give other people confidence to bring their business here, to expand or invest.”
A number of businesses from across the Teesside region attended last Friday’s launch event, including Jeff Tabb, Mill Volvo’s operations director North-East.
“We certainly value the magazine and see the benefit of being in it regularly,” said Tabb.
“We can measure the success by the fact we have actually conducted some business with some of the Tees Business partners.
“Magazines like this are imperative. We’re soon to hear about the doom and gloom in the region, that’s too easy to find.
“Picking up a copy of Tees Business is a breath of fresh air, and puts a realism into what businesses can achieve, are achieving, and puts a feel-good factor into the fact we have a region that has a great work ethic, and this just reiterates to the reading public just how strong this region is.”
Tees Business media partners Applied Integration were also in attendance at the event.
Director Garry Lofthouse said: “Tees Business is exactly what this area needs – to put out positivity.
“There’s a lot of negativity, and I think this magazine hits the spot with all the good things that are happening around the area.
“From our point of view, Tees Business works for us in terms of getting our good stories out there.
“We’ve had some great success with some of our ongoing projects. We’re working with some blue chip companies and Tees Business gives us a fantastic platform to shout about that.”
Other businesses in attendance on Friday included Acklam Hall, Viral Effect, Park Electrical, MBHR Consulting, Cornerstone Business Solutions, Wynyard Hall, Sanderson Weatherall, Calm Digital, Tees Valley Innovation, Endeavour Partnership, NEPIC, Materials Processing Institute, MV Print, Northern Machine Tools, solidblueliquid, Teesside Philanthropic Foundation, Hunley Hall, CP Waites, Eighty8 Design and HE Woolley.
• To enquire about getting involved in future issues of Tees Business, contact our business development executive Jenny Williams on 01642 450255 or firstname.lastname@example.org
Here are some pictures from our launch event at the Wilton Centre…