Teesside-based PPC management specialist agency Mabo Media has been selected by Google as one of the premier partner agencies to spearhead their new mobile initiative the Mobile Vanguard Program.
Google has selected five UK agencies who have proven to be leading innovators in embracing the rapid growth from mobile related searches on Google.
In 2010 only 10% of Google searches were made on a mobile device, but in 2015 mobile searches actually surpassed desktop searches for the first time.
Google has developed the Vanguard program to help retailers improve their mobile performance to keep up with customer demand.
This is something Mabo Media have been very proactive with.
Dani Burlacu, who is agency development manager at Google, said: “Mabo Media as an agency have been fantastic to work with, especially when we have been discussing the potential growth for their clients through mobile.
“Their proactive approach to support their clients through this market change has been second to none.
“That is why we have hand selected Mabo Media along with four other market leading agencies to lead this program.”
The mobile Vanguard project will give Mabo Media access to unrivalled support from Google and its development team to help their clients improve things such as their mobile page speed, improved usability and conversions through mobile plus much more.
Mabo managing director Lee Mableson said: “It’s fantastic news to a lot of our clients as we will be able to keep them ahead of the competition when it comes to advancing through mobile search on Google.
“This will keep our clients at the forefront of any PPC innovation and development.”