New stores follow centre’s Disney boost

Middlesbrough’s Cleveland Centre is celebrating the opening of two new independent stores just weeks after confirmation that Disney has signed a long-term extension to the lease of its popular pop-up store.

The town’s largest shopping centre has welcomed the opening of women’s fashion store Lily & Co and national book shop New Stories.

Cleveland Centre manager Graeme Skillen believes the new stores will provide a further boost to footfall supported by the Disney store’s ongoing success and the forthcoming arrival of Flannels, Sports Direct and USC on the site of the former BHS.

“Both new stores are already proving popular, with Lily & Co sealing a prime spot close to both Psyche 2 and Lush,” he said.

“We were absolutely thrilled that Disney chose to retain its worldwide brand as part of the Cleveland Centre, which I believe is a real coup for Middlesbrough.

“Disney’s decision to stay, the recent arrival of a large Poundworld store combined with the planned opening of Flannels, Sports Direct and USC over the summer gives every reason for positivity, but it’s always important to attract independent stores such as Lily & Co and New Stories.”

Lily & Co has opened in a 1,600 sq ft unit in Wesley Mall, while New Stories’ unit, close to the Disney store, is 3,800 sq ft.

Lily & Co, which is owned by Pakistan-born Hussain, specialises in women’s fashionwear including party dresses, handbags and footwear.

Hussain, who has employed three new staff at the store, said: “We’re excited to be in the Cleveland Centre, especially with such high profile neighbours as Psyche and Lush.

“Fashion isn’t just my business – it’s my hobby, too. I’m passionate about it. I pride myself on providing a personal service to our customers, some of whom have nicknamed me Gok Wan!”

 

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