Utility Alliance, the rapidly-growing Tees-based energy consultancy, has agreed a lucrative sponsorship package with its local football team.
The business, which was set up in February 2015, has agreed to pump £240,000 into Hartlepool United over the next three seasons in a deal which will see the firm’s logo emblazoned across the club’s shirts.
Utility Alliance, based at Hartlepool Marina, has made exciting progress since its formation, and after securing corporate links with Newcastle United and Middlesbrough FC last season, it is now keen to expand its football interests by getting involved with its neighbouring club.
Marketing manager Ian Willis said: “As a relatively new business, we are keen to raise our profile and the growth of the business inside our first two years of operation means we are in a position to get involved with deals like this.
“This is a real transitional period for the club after relegation from the Football League, but as a Hartlepool business we feel it is important to show support and we hope other local businesses follow suit.
“We have spent lots of time with the club’s new chairman Pam Duxbury, and we know she has some exciting plans to move the club forward.
“During our negotiations we did have the option to take over the naming rights to the stadium, but we were keen from day one that the club’s home should revert back to Victoria Park.
“Pam deserves a great deal of credit for agreeing to this, she could have touted the naming rights to the highest bidder as many clubs do but realises the significance of reverting back to The Vic.
“We know how important it is for the town to have a successful football team, and we are looking forward to next season for what will hopefully be a successful campaign which will see the club get back to where it belongs at the first time of asking.”
As part of the deal, Utility Alliance negotiated with Duxbury to ensure the name of the club’s stadium reverts back to its original name of Victoria Park.
Duxbury said: “Utility Alliance has proved to be an invaluable source of support to me since I took over the running of the club, and as well as providing our kit sponsorship I am also looking forward to working alongside them as I try to build and maintain relationships with other businesses in Hartlepool.
“I’d like to place on record my thanks to our previous sponsors Northern Gas & Power for their understanding of the situation.
“This is a crucial period for Hartlepool United, and I am keen to work alongside a local sponsor to try and guide he club back to the Football League.”
Utility Alliance is recognised as one of the fastest growing in its sector, turning over £6m and increasing its workforce from six to 170 inside two years.
The growth was recognised in the North Business Awards where the firm was shortlisted in Newcomer of the Year category, and also in the Hartlepool Business Awards where it was named as the main Business of the Year as well as winning the Service and Most Promising new Business sectors.
It works on a B2B basis, saving businesses across the UK money on gas, electricity and water bills.
For more information about Utility Alliance, visit www.utility-alliance.com or call 01429 727100.