Tees digital specialists target £1m sales after automotive growth

Tees Business Digital Media Pack

A Teesside animation company has delivered a major contract with one of the UK’s most successful automotive parts and tools experts, whilst also revealing its fastest-growing year in its 11-year history.

Animmersion, based in Middlesbrough, has recently announced a 60% growth plan having delivered a number of high-profile contracts, including its first in the automotive sector with Sunderland-based automotive experts Unipres, as part of Animmersion’s ambition to expand into the sector.

As the competitive automotive landscape continues to expand and evolve, Unipres was keen to work with an organisation focused on creating a new approach to customer and community engagement through a range of interactive and portable tools.

The three-month project included a unique mix of products and solutions that Animmersion offers, including the production of holograms, interactive touch screens, an app and an animation.

Unipres, which employs over 1,000 people and counts the likes of Nissan, Honda and Renault amongst its clients, will use the digital tools to showcase and highlight the workings of the plant, their production capability and its long heritage along with its community work.

This new contract is part of a planned period of growth for Animmersion as it expands into new areas and new sectors.

The company has been working closely with the North East Automotive Alliance (NEAA) which is supporting Animmersion in its ambitions to grow further in the automotive sector both regionally and nationally.

Animmersion, which has seen turnover almost double in the last year is now aiming to exceed the £1m-mark and create up to 12 new jobs in the coming years.

The virtual reality and computer graphics company was set up by Dominic Lusardi, originally from Leeds, and Sam Harrison, from Nottingham, who met whilst studying together for a visualisation degree at Teesside University.

Animmersion was one of the first success stories from Teesside University’s DigitalCity programme and the majority of its team are graduates from the university.


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