GOAL launches at business centre to teach children life lessons

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A new business has launched in Middlesbrough to provide important life and financial education lessons to primary school children.

Game of Actual Life (GOAL) has set up from the Acklam Green Centre, taking the office space at the purpose-built facility to full capacity.

GOAL, a not-for-profit community interest company, is the brainchild of duo Simon Carson, who already runs a successful Sports Schools business from the facility, and Anne-Marie Carson who boasts 28 years’ experience in teaching, including as a deputy head and special educational needs co-ordinator in large primary school.

Simon and Anne-Marie had identified a need to provide children with the opportunity to gain confidence with money in everyday situations, while giving them invaluable life skills which will stay with them into their adult life.

The GOAL programme has been developed to covers five key areas, including keep in credit, keep learning, keep fit, keep calm and keep safe.

The GOAL programme covers a wide range of topics ranging from buying a car to mortgages and buying a house, all of which are delivered in a practical way while supporting maths and English and other key stage 1 and 2 subjects.

The bespoke programme can be delivered across the school year or for shorter durations including a GOAL in a day option.

Anne-Marie said: “The Game Of Actual Life plugs a gap in the market for a dedicated programme that teaches important life lessons about how to handle money and how to live a happier, healthier life.

“It provides the opportunity for application of basic skills taught at school and is delivered in a fun and engaging way.

“The programme aims to provide experience of everyday adult life such as getting a job and paying bills and can impact on the children’s appreciation of why it’s important to do well in school.

“The feedback we are already receiving from parents is that their children are more understanding about money, and teachers enjoy being able to refer to GOAL during maths and other curriculum subjects.”

GOAL has already been delivered in over 100 schools in Middlesbrough, the company’s heartland, across the wider Tees Valley area and into North Yorkshire.

Simon and Anne-Marie, supported by four other delivery staff and a board of directors made up of representatives from education, public health, the police and fitness and nutrition experts, are already planning for further growth, however the business remains committed to expanding from the Acklam Green Centre.

Simon added: “I am delighted with the growth the Acklam Green Centre enabled our Sports Schools to achieve, so I had no hesitation in establishing GOAL from the centre too.

“We benefit from access to the excellent meeting and conference rooms, sports facilities and of course fantastic office space, providing us with all of the facilities we need under one roof. “

GOAL and Simon Carson Sports School jointly employ 39 people from the Acklam Green Centre, a figure which is due to increase in the coming months. The businesses occupy four ground floor offices, taking the centre to full capacity.


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