One of the region’s longest-standing joinery firms has completed a successful overhaul of its branding, thanks in part to grants arranged through Tees Valley Business Compass.
Middleborough-based ERW Joinery, which has been operating in the Tees Valley area for almost 40 years, undertook a full year project to update its marketing content.
Having successfully worked with Tees Valley Business Compass in the past, Managing Director Lawrence Wall approached the business hub for support after quotes for the work were significantly over budget.
Lawrence, who bought the company from its founder in 1990 with his wife Julie, benefited from support for consultancy on its marketing and online presence, thanks to a £15,180 grant secured from the £46,000 project, which included the creation of behind the scenes videos, photography, logo redesign and the development of a new website.
The grant was received from the Tees Valley Growth Fund, which supports businesses growth to create jobs, which can include consultancy and specialist advice, and support for companies to take part in overseas trade fairs.
The fund, which is part of the European Regional Development Fund (ERDF) can contribute up to 33% towards a project and the average grant is £11,000.
Lawrence said: “We needed a complete overhaul of our marketing presence, because after all these years, our brand was beginning to look a bit dated. After making inquiries into the cost involved, we were quite surprised to find that it was going to be considerable more than we had budgeted for.
“I turned to Tees Valley Business Compass, having worked with them on a previous project, and our assigned growth consultant, Lesley, took the time to thoroughly understand our needs, steering us in the right direction in terms of grants and funding available. Without their help, none of this would have been possible.”
Shak Asghar, growth service manager at Tees Valley Business Compass, said: “ERW Joinery is a well-known business in the Tees Valley, and has an impressive history. But there comes a time in the life of a business when a rebrand becomes necessary.
“Lawrence came to us knowing that what his business wanted to achieve was going to cost more than could be allocated, so we were able to sit down with him and his team and discuss the options that were available for SMEs in the North East.
“This was a prime example of a business that knew funding was available, but didn’t know how to apply for it. That’s where the Tees Valley Business Compass comes in.”