Tees Business co-editor Martin Walker explains why the magazine’s model has proved such a big hit with Teesside businesses…
One of the most common remarks we hear when my Tees Business co-editor Dave Allan and I are out and about on Teesside is “I see that magazine everywhere”.
This doesn’t happen by accident. We spend time and money making sure our distribution is spot on – ensuring that not only the ‘important’ people are seeing it, but as many people as possible across the entire Tees business community.
Each issue of Tees Business is also mailed directly to all our local authorities, including Tees Valley Combined Authority, and the councils of Stockton, Middlesbrough, Hartlepool, and Redcar & Cleveland.
Hundreds more copies are mailed to various businesses and individuals across Teesside, from the influential movers and shakers, to small businesses we believe will enjoy and value an insight into the local business scene.
This list includes top individuals at Teesside University, PD Ports, SABIC, Cleveland Cable Company, Bulkhaul, Quorn Foods, Sirius Minerals, Middlesbrough FC and Visualsoft, to name just a few.
But we also mail copies to a significant number of SMEs, made up of law firms, marketing agencies, IT companies, recruitment firms and several businesses from the engineering and manufacturing sectors.
Tees Business also goes to Whitehall – we send every copy to all Teesside MPs at Westminster, including Simon Clarke (Middlesbrough South and East Cleveland), Anna Turley (Redcar), Andy McDonald (Middlesbrough), Mike Hill (Hartlepool), Alex Cunningham (Stockton North) and Paul Williams (Stockton South) as well as Tees Valley mayor Ben Houchen.
We employ a distribution company to circulate 4,000 copies to all corners of the Teesside business community, including business hubs, conference centres, hotels and restaurants.
Getting the distribution right was absolutely crucial for us to establish Tees Business as the region’s only publication dedicated to the business community – not just to do our advertisers and sponsors justice, but also to celebrate far and wide all the success stories we shout about in every issue of Tees Business.
We also felt it was important to be inclusive – not exclusive – which is why we decided very early on that we had to be for the many, not the few.
To that end, our last issue, published in December, publicised 178 different companies – not just those who paid for advertising or sponsored content, but those who have sent us their news.
We aim to smash that figure with the next issue of Tees Business, which celebrates three years of us Talking Up Teesside.
Over our first three years we’re proud to say we’ve given positive publicity to hundreds of Teesside businesses – in fact, well over 1,000.
Whilst our many partners and paying customers are our lifeblood, we’re proud to say that we haven’t charged a penny for running hundreds of press releases in our magazine and on our website.
Why would we give them free publicity? Because we’re a local business that wants to celebrate the successes of our fellow businesses. Because we want to support the Tees business scene. Because we know how tough business can be at times and we all need a helping hand.
Because, like you, we’re Teesside and proud of it.
To celebrate three years of Talking Up Teesside, we’re offering businesses free publicity on our website. So we want your good news, which we promise to publicise on the only website dedicated to talking up the Tees business community.
Send us your press releases (with a landscape-shaped photograph please), send us your good news and let’s all start Talking Up Teesside.
Email us at email@example.com
Co-editor, Tees Business