Probrushes has opened in Middlesbrough’s Cleveland Centre offering a makeup accessory service to the public and industry professionals.
The professional makeup and eyelash specialist has opened on the main mall of the town’s largest shopping centre, opposite New Look and Topshop.
Owner Lisa Devanny believes ProBrushes is offering a unique service, with customers able to get makeup brushes personalised while there are special discounts for professional makeup artists.
Makeup artists receive a 60% discount on lashes and 20% brushes, with the store opening early from 8am on Saturdays for professionals to call in and place their orders.
Lisa, who has working in the industry for eight years, having trained in London, said: “There is nothing like ProBrushes in town in terms of the service we’re offering on lashes and brushes.
“We’re confident there’s a real demand, driven by the Instagram culture. Having a fantastic spot in Cleveland Centre make us really visible too.”
ProBrushes work in partnership with North East Makeup Academy, supplying brush sets to students at Durham College, while they are also in talks with other local colleges.
The new store has created a full-time job an apprenticeship, while they are on the lookout for those with an interest in makeup to join their weekend team.
Cleveland Centre is home to more than 60 stores including Perfume Shop, Disney, Topshop, H Samuel, ShoeZone, Psyche 2, Boots, HMV, WH Smith, New Look, 02, JD Sports, H&M, Carphone Warehouse, Costa, Vision Express, Vodafone, Timpson, Lush, Virgin Media, Stormfront, Pounland, Iceland, Foot Locker, Deichmann, Starbucks and Poundworld.
Centre manager Graeme Skillen said: “Along with the many national brands based in Cleveland Centre, we’re always delighted to host local names so we’re thrilled that ProBrushes have chosen to open their first store with us.”