Dental Decade: Vitality celebrates 10-year milestone

Vitality Dental Practice Stokesley. Pic by Doug Moody.

In 2008, Vitality Dental Practice opened its doors – and patients’ mouths – for the first time. Tees Business goes back to their roots…

It’s now ten years since Ian and Jayne Gordon got their teeth into setting up their own practice with the opening of Vitality Dental Practice in Stokesley.

The past decade has seen them establish a thriving practice, offering a wide range of general dentistry along with more advanced treatments on referral.

Vitality has always been a private practice operating outside the NHS, with the ethos of providing the treatment patients need at a price they can afford.

The practice is proof that private dentistry doesn’t have to be prohibitively expensive, with Vitality offering a range of membership plans – and the most popular one is priced only £13 per month.

Whilst developing Vitality, Ian has also worked with his other partners to establish Alpha Dental Group with its substantial commitment to NHS dentistry across the North-East. Many patients from Alpha are referred to Vitality for more advanced treatments, such as implants.

Thanks to his managerial role in Alpha, Ian knows how challenging it can be to operate within the constraints of the NHS and enjoys the clinical freedom afforded by working entirely within the private sector.

Over the last decade Jayne has focused entirely on facial aesthetics, establishing Vitality Face as a business within the practice, offering wrinkle relaxants, fillers and advanced facial treatments.

Over the years, the team has expanded to now boast nine dentists, a dental therapist and two hygienist, with three well equipped, air-conditioned treatment rooms open five days a week.

Guy Wells, who is also a partner in Alpha Dental Group, provides private general and cosmetic dentistry via Vitality, offering access to orthodontic treatment via both the NHS and private route.

Over the past three years Claire Abbas has expanded her clinical interests in the field of periodontal treatment working alongside Mike Barnett, a visiting dentist with special interest in periodontology.

Vitality recently invested in the latest equipment for pain-free removal of deposits and staining, using a technique known as guided biofilm therapy.

Set to join the team in November is Jane Akhtar, who will bring with her a wealth of cosmetic experience (including using Invisalign® clear braces) following her time working at Cleveland Cosmetic & Dental Implant Clinic in Stockton.

Another recent addition is Mike Turner, who is accepting referrals for more difficult and challenging endodontic treatments – more commonly known as root fillings – achieving the best possible outcomes by using Vitality’s microscope and state-of-theart materials.

Vitality’s implant team, led by highly respected and experienced David Veige and Haytham Abbas, use the latest digital techniques combining images obtained from the in-house CT scanner with 3D printing where needed. They always stay abreast of state-of-the-art techniques, with Vitality investing in technology to help with healing and improved patient comfort during implant treatments and other surgeries.

Vitality accept referrals from other practices or directly from patients, offering a free initial consultation to assess a patient’s suitability for treatment before they commit financially to a thorough exam and treatment plan.

“Our aim is to find solutions and to cater for all our patients’ needs,” says Ian. “This has involved bringing to the team dentists with a special interest in their respective fields.”

In charge of a practice that recently became charity patrons of Teesside Philanthropic Foundation, Ian says: “Vitality is more than just another dental practice – our patients always comment on our exceptionally friendly team.

“New patients are always welcome to join the practice as members of our monthly payment plan, while we’re also happy to see patients who prefer to pay for treatment when they attend.

“We also see patients for one-off treatment such as emergency pain relief or to cater for a specific treatment, be that cosmetic, orthodontic or to improve function, perhaps with an implant or implant retained denture.”

For more information about Vitality visit, or


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