SMEs across the Tees Valley have an opportunity to improve their digital knowledge with a fully-funded workshop through Skills Support for the Workforce.
Teesside firm RAW Digital Training has teamed up with Calderdale College to be able to offer businesses a comprehensive course covering a whole range of digital marketing and web skills.
The Upskill in Digital course is being held in Stockton and cover a number of key areas including digital marketing and planning, understanding Google, search engine optimisation (SEO), social media for business, content creation for marketing and online advertising.
The six-day workshop runs into early 2019, but only 40 course places are now remaining, and eligibility criteria applies.
A number of local firms have already benefited from the course, which are funded by the European Social Fund.
Janice Auton, who runs The Boutique at Poppy’s store on Silver Street in Stockton, said: “It has opened my eyes to so many things I thought I was quite savvy at what I do.
“Looking at the logic behind digital marketing, particularly SEO, has prompted me to make a lot of changes to my website already.”
Jason Maxwell, from Stockton BID, said: “The course has been fantastic. We’ve done it for a number of different reasons, not only to upskill but also so we can recommend the course to all the levy payers within the BID area.
“We’ve learned so much more than I thought we would going into it – it’s been really valuable.”
Scott Carney, project lead at RAW who is delivering the coaching, said: “We know how important these skills are to businesses, these are the kind of courses we deliver commercially to such a wide variety of business sizes and sectors.
“We’re thrilled to be able to offer such comprehensive training fully funded to Tees Valley businesses, and we know just how much employees and businesses will benefit from attending.”
Businesses across the Tees Valley region can access the free training, from owner-managed businesses who could do with knowing just how to edit their website for example, right through to those with up to 250 employees who would like to offer their staff the chance to upskill with digital marketing skills.
Mr Carney added: “It’s about giving those who have the capacity some extra skills sets, and make them aware of the power of what can be achieved through digital marketing.”
The Skills Support for the Workforce (SSW) project, which offers fully-funded training courses, is co-financed by the European Social Fund and the Education and Skills Funding Agency. The programme is facilitated by Calderdale College, which works with a network of local training providers in the Tees Valley region to ensure the training is delivered in a way that suits the business.
More courses are being held at Digital House in Stockton. Those interested can call Scott Carney on 01642 688411 or 07951708714, or email firstname.lastname@example.org
• Pictured top: RAW Digital programme lead Scott Carney (centre) with (from left) Janice Auton (Boutique at Poppy’s), Sophie Lamont (Hewitts Solicitors), Jason Maxwell (Stockton BID) and Gill Waistell (Advanced Material Handling).