Enjoy Tees Valley, the region’s first destination marketing service in seven years, has taken home two awards at a major public relations event.
The prestigious Chartered Institute of Public Relations’ North East PRide Awards 2018 took place at Newcastle’s Biscuit Factory and recognised the outstanding work, campaigns and events delivered by public relations specialists across the region.
Leading industry experts from across the UK selected the Enjoy Tees Valley launch for the Gold Award in the Low Budget Campaign category and the Silver Award in the Consumer Relations Campaign category.
In its verdict for the gold award, the judging panel said: “The team showed clear focus and a collaborative spirit with this campaign, involving a whole range of stakeholders and working with a minimal budget and incredibly short timescales.
“The result was phenomenal – including great press coverage and engagement with key target audiences and using strong influencing skills with journalists. The judging team #ENJOYed.”
Dave Budd, mayor of Middlesbrough and Tees Valley Combined Authority cabinet leader for culture and tourism, said: “I’m delighted we have taken home these awards but the launch of Enjoy Tees Valley was just the beginning in getting the message out that our region is a fantastic place to invest, work, live and visit.
“The launch only worked as well as it did thanks to the collaboration of communications teams across the five Local Authorities working with the Combined Authority. It’s great that the hard work of everyone involved has been recognised by not one, but two awards.
“We’re now pushing forward with great initiatives such as our Rugby League World Cup 2021 application, the Stockton and Darlington Railway Heritage Project, and the Great North CityGames, ahead of our bid to be named City of Culture 2025.”
Enjoy Tees Valley, which is managed by Tees Valley Combined Authority, was introduced in March 2018 and works to support the efforts of the Local Authorities to promote tourism in the region.
The launch saw a week-long campaign with events and engagements across the five Tees Valley Local Authority areas, with backing from the region’s businesses, tourist attractions and visitor hotspots.
Enjoy Tees Valley aims to attract more than 20million people and add £1billion to the local economy per year by 2021.