New recruits fuel growth at fast-growing PPC specialists Mabo

Tees Business Digital Media Pack

A rapidly-expanding specialist digital marketing agency is on target to hit an impressive recruitment target after moving to larger offices following a number of key appointments and contract wins.

Award-winning Middlesbrough-based Mabo revealed four months ago it planned to increase staff numbers from 25 to 40 this year alone – with a three-year plan to grow to more than 100.

The pay-per-click (PPC) agency has already added 10 senior employees to its ranks after relocating to 6,000 sq ft offices at the heart of the refurbished Albert North development in central Middlesbrough.

Mabo says it’s on course to hit its target of reaching 40 employees before the end of 2018, while the firm is also on track to achieve record annual sales of £1.4m.

Marketing director James Lees said: “We’ve had some big local contract wins recently which coincided with our expansion to larger offices. We need to ensure, as we win more business, that we can continue to provide our award-winning service.

“We’ve brought in a number of key personnel which has increased our capacity, so we’re now in a position where we can take on bigger accounts on a more regular basis, which will support our growth plans.

“So it has already been a hugely encouraging year for Mabo, with more good news to come.”

Among Mabo’s new recruits are marketing and events manager Scarlett Reeves, senior PPC account manager Gary Murphy, head of development Peter Calvert, senior digital consultant Chris McDonald and brand manager Laura Jackson, as well as new PPC manager roles, new sales people and apprentices.

Mabo has also given permanent full-time employment to two apprentices, who had originally joined the business in 2017, and is working with local education providers to create more careers for young people.

Lees added: “We’re building strategic partnerships with local universities, so we can take graduates straight from university, train them up to initially support our PPC account managers and eventually be promoted themselves.

“Young people are coming to us and using their qualifications in creating good quality, sustainable careers – if they work hard, there are huge opportunities.

“Next year is a big year for us. We’re going to try to strengthen our position locally and nationally while continuing our expansion and recruitment plans.”

Mabo was formed by managing director Lee Mableson in 2013 and is already the largest PPC specialist in the North-East.

It now works with more than 350 clients up and down the country, offering a nostrings, contract-free approach to paid search management services.

Mabo, which works with high-profile brands including Montane, Lifestyle Fitness, Boomf and Totes, has enjoyed remarkable success in its first five years, with an impressive 97.5% retention rate throughout 2017.

Turnover has doubled year-on-year since the company was formed and 2018-19 is set for a record £1.4m.

“People know us as a good, specialist PPC management for the SME market, which is our core business,” said Lees.

“We have a strong but growing reputation in the UK and European market place which we’re looking to build on in the coming months and years.”

Earlier this year Mabo was named best small PPC agency in the European Search Awards, held in the Czech Republic capital of Prague, and has been shortlisted for no less than 14 awards in 2018 – winning Best Digital Business at the FSB North East awards and Sales Team of the Year at the Biddable Media Awards.

The company is recognised by Google as one of the UK’s Premier Partners, as well as being one of the first recruits to Bing’s partner programme.

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• Pictured above: Mabo marketing director James Lees with marketing and events manager Scarlett Reeves, senior PPC account manager Gary Murphy, head of development Peter Calvert, senior digital consultant Chris Macdonald and brand manager Laura Jackson.


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