A good film will truly engage

Tees Business Digital Media Pack

Marketing manager for film-makers Flathead North, Julie Burniston, on why video content is so important for businesses…

Imagine the scenario. You’re booking a holiday or buying a car. In today’s society with its many stresses and time constraints, you would no doubt start this process on your mobile and all you want to see is the product in its full glory and hear the basic facts before making further enquires.

Step in video content! Research tells us that people are 1.5 times more likely to watch a video on their mobile phone and 72% of customers would rather watch a video than read text.

Video not only increases organic traffic search on a website but using a video on your website launch page can boost your conversion rate by up to 80%. Sounds great!

Of course, making a video is not easy or cheap. A good production company who love what they do and who are ahead of the game when it comes to new techniques is key.

Save time and money by having a clear idea of what you want before you commission a filmmaker. Know your market, understand the language that speaks to potential clients and the main facts that need to be shown in your promo.

A good film will engage from the first shot, with your message coming across instantly and a ‘call to action’ (your web address and contact details) at the end.

You wouldn’t risk DIY plumbing or building – so why entrust your company image to anything less than the professionals? Done well, a great promo can refresh, boost and ignite your business. We look forward to hearing from you!

Julie Burniston
Marketing manager/producer
Flathead North, Middlesbrough


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