Established 21 years ago as an online directory business called Scoot, Teesside firm Web.com has grown and developed and now has four offices throughout the UK, including in the North of England and London.
Based at Stockton’s Falcon Court, Web.com offers a full range of online marketing services – branding, website design and development, SEO, PPC, social media and local search directories – to 3.4 million active customers worldwide, including just under 8,000 in the UK.
“Our mission is simple – we help businesses compete and succeed in the online market,” explains Emma Stainthorpe, head of marketing.
“Our employees are forward-thinking, dedicated and passionate about the digital sector and have the right blend of skills and expertise to enable them to get results and accelerate clients’ lead generation and growth.
“With 92% of our customers rating their experience with us as great or excellent, people can be confident they’re in safe hands.
“Our customers range from local tradesmen looking for a small brochure site to simply get their phone ringing, to complex eCommerce solutions underpinned by a full marketing strategy including SEO, PPC and social media.”
Customer satisfaction is paramount to Web.com and its continued success, according to Emma, is down to its staff.
“We are where we are because of our people,” she says. “We have employees who have been with us for two decades, something that’s rare these days.
“We employ courageous and passionate people who are experts in their field.”
Head of sales Helen Staples is one such employee. “I’ve recently celebrated my 20th year at Web.com,” says Helen.
“It’s been amazing to see the journey the company has been on. As with any business, change happens, but what has been amazing to see is that company values have always remained the same; to give our customers a fantastic service in helping them grow online.”
Last year saw impressive growth across all things digital with internet use continuing to soar.
Yet, Emma concedes: “50% of small businesses don’t have a website and 38% of people will stop engaging with a site if it doesn’t have an appealing layout or design.
“Web.com know that when it comes to design, one size does not fit all. All our clients have unique needs, but failure to have a mobile-responsive website and great UX (user experience) could have a negative impact on customer acquisition.
“Websites that haven’t been built with these factors in mind are likely to have lower search rankings; increased bounce rates and lower conversion rates, thus leading to lower sales.
“For every second your website delays in loading, conversions may fall up to 20%. Additionally, 84% of people will not make purchases through an unsecure website. That’s why websites remain the cornerstone of our clients’ digital marketing strategies.”
As for lead-generation, Emma explains: “The process starts by finding out where your target market ‘lives’ on the web and this is exactly what we help our customers do.
“More than 50% of website traffic is brought in through a search engine. Marketing campaigns in the SME space are driven from new business acquisition activities.
“If an SME can put their services in front of the right people at the right time, new customers will be found profitably.
“We work with customers to build campaigns which put their companies, products, and services into the spotlight. Through paid, organic and local search, they build a business profile that gives customers and search engines trust in a company.”
Where once online advertising was an uncertain bet, it is now the primary platform for companies marketing in the UK.
“There is huge scope for Web.com to capitalise on the growing marketing budgets businesses now know they need,” says Emma.
“We believe we’re best placed for market share because we have a solution for everyone. From small brochure websites to complex marketing campaigns and larger functionality-filled sites, we can meet the needs of all customers.
“The secret to making it in the digital sales world is the human touch. We have the technology and systems in place to achieve great results.
“However, it’s our people and their expertise in each field that makes us stand out from the rest.
“Our successful B2B sales teams strike the human-digital balance customers want and need in three core areas: speed, transparency and expertise.”
Teesside is an area which Emma believes could benefit from Web.com’s expertise.
“I believe the North-East of England in general is a great place to live and work” she enthuses.
“Businesses in our region continue to grow at an accelerated rate, with small businesses contributing £26.5billion to the North-East economy and employing 359,000 people.
“As these businesses begin to thrive, this leaves business owners less time to look after their website and marketing. This is where we can help and leave people to do what they do best – the day-to-day running of their business.
“Teesside is becoming more of a ‘tech town’ and businesses who don’t invest in technology and marketing will, I feel, be left behind.”
As for the future of Web.com, well it is constantly evolving – and the firm is proud to have become a Google Premier Partner.
The agreement gives Web.com’s marketing specialists access to Google experts to help SMEs run Google Ad campaigns with the help of Google certified account managers.
“We’re committed to enhancing and refining our marketing best practice and the team attend regular training and meetings at Google HQ to leverage the partnership,” adds Emma.
“Ultimately, it’s all about bringing the benefits of Google Ads to companies both large and small.
“Web.com can help Google extend its reach and services. The beauty of Google Ads is ROI, and you can set a budget that works for your business.
“We will also continue to keep our finger on the pulse and improve everything we do. Some of the team attended the Google Partners Academy training at Manchester recently to hone their skills and we recently trained two members of staff to be certified lead implementers of ISO27001, something we hope to be fully certified within the next 12 months.
“We hope to keep penetrating the UK market, occupying more of the agency space and offering cutting edge products and services.”
Adrian Blockus, Google’s head of channel sales for the UK and Ireland, said: “We’re pleased to have Web.com on board as a Google Premier Partner.
“The team has the product knowledge, advanced technology, insight and most importantly, the right people needed to create and optimise effective Google Ads campaigns for their customers.”