Tees Life cover star is no dragon

Martin Walker previews the forthcoming issue of Tees Life, featuring an exclusive interview with Dragons’ Den star Sara Davies – and promotional space is available now…

Despite the name of the famous TV programme which she now stars in, Sara Davies is far from a dragon.

The friendly multi-millionaire goes out of her way to accommodate most requests – whether they’re for media interviews or public appearances.

So we were delighted the Dragons’ Den personality agreed to be the cover feature for the winter 2020 issue of the Tees region’s lifestyle magazine Tees Life – Tees Business’ sister publication.

The 35-year-old Wynyard resident – who founded the £44m-a-year Crafter’s Companion company while studying business at York University less than 15 years ago – talks to Tees Life editor Julie Burniston for the next issue, which is due out in February.

After replacing Jenny Campbell, Sara was the highest-spending Dragon in its 17th series last year, having invested more than £500,000, and has given the other dragons – Peter Jones, Deborah Meaden, Touker Suleyman and Tej Lalvani – a serious run for their money in her TV bow.

Davies founded Crafter’s Companion, a craft supply company, whilst at university in 2005.

During a placement at a small craft company she spotted a gap in the market for a tool that could create bespoke envelopes for handmade cards and, with help from her retired engineer father, she designed a product called The Enveloper which she launched on the TV shopping channel Ideal World, selling 30,000 units within six months.

By the time she graduated the business was turning over £500,000 – and by the time she was 23, Sara had built a £2m global craft business. Now, though, having cracked the huge USA market, Crafter’s Companion turns over £44m a year.

After initially establishing the business in her hometown of Coundon, Crafter’s moved to Aycliffe Business Park in 2016, and later that year she was awarded an MBE for services to the economy.

Sara talks to Tees Life about her life, business and Dragons’ Den, and her love of the Tees Valley.

Issue #12 is due out mid-February, and there’s still time for businesses to book space.

The booking deadline is Friday January 24 (content deadline January 31).

Those interested in booking space can call 01642 450255 or email julie@resolutionpublishing.co.uk

Martin Walker
Resolution Media and Publishing


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