What is a Vlog?

Tees Business Digital Media Pack

Web words of wisdom from Wander wonder Chloë Clover…

The word VLOG actually comes from the word BLOG, but it’s a video version.

See? Video Blog – Vlog!

It’s a video of your thoughts, ideas, tips or adventures and it’s not just for up and coming YouTubers… it’s killing it in the realms of business now, too.

Why should you care? Isn’t it just a fad? Well, no not really, it’s only getting bigger.

YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over a billion hours of video each day. Crazy!

The social landscape is changing and it’s getting harder and harder to stand out online, so what can you do to engage audiences in a saturated market?

1. Get creative! Try new platforms and content types. Test your audience and see what they like to see you posting the most!

2. Don’t be afraid of video! People buy from people so show your customers you are a real person! It gets easier, trust me.

3. Get some help! If you don’t know where to start it can help to talk to someone about your goals and get advice on how to build a killer video marketing strategy!

Wander Films specialise in corporate vlogging, so if you are looking for some guidance whether it’s for strategy, production, editing or the full kit and caboodle, we’re totally happy to help you figure out your groove.

For a bit more info on VLOGGING check out my VLOG on the topic of ‘What’s a Vlog?!’ on my brand new youtube channel! https://youtu.be/EnQXdjcERKc

If you’re liking the content and want to follow my journey and learn more about video, business and social media, feel free to subscribe to the channel and hit me up with any questions.

Looking forward to seeing you there!

Chloë Clover
Creative director, Wander Films


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