Struggling to market your business? The solution could be just around the corner.
A series of Teesside firms have turned to Cornerstone Marketing Solutions to help them promote their business, products and services.
The new kids on the digital marketing block, the firm has been set up under the umbrella of established Stockton-based IT specialists, Cornerstone Business Solutions.
Cornerstone Marketing Solutions offers social media management and video content for businesses across the region – and there’s been no shortage of takers.
Among the latest on their books are legal eagles Core Legal and Trustlaw, ecological experts Naturally Wild and You Fibre, a firm supplying superfast broadband across the UK.
And the face of the business is a man who will need no introduction to local music fans, as creative director Jamie Tinkler made his name with Pete Waterman’s chart band Pop!, who enjoyed three top 40 UK hits about 15 years ago.
Jamie, from Linthorpe in Middlesbrough, left home to seek his fame and fortune when he was 20 years old and later auditioned for reality TV show Pop Idol and The X Factor before signing a solo deal with record label Island.
After 11 years in London, he has returned to Teesside to focus on his new role, helping local businesses sing about their achievements and capabilities.
“I get an equal buzz when I see the impact our content has for our clients as I do when I’m performing,” said Jamie.
“Social media management needs to be consistent. We love the process of creating footage and content and to then see the engagement and value it has for our clients.
“As a performer, I’ve always been a creator so my main focus has been shooting video content. We believe this will be the main service that our clients will benefit from within our social media strategies. People love to click ‘Play’.
“I’m really excited to be working with an already established Tees-based business and we feel there’s no limitations to what we can do.”
Cornerstone Marketing Solutions has invested in a digital platform, and is already Hootsuite-accredited, while the firm recently took on its first apprentice marketer.
Chris Petty, managing director of Cornerstone Business Solutions and a director of Cornerstone Marketing Solutions along with Chris Bibby, said: “Our IT arm has been long established and successful across the Tees Valley and beyond, but many of our clients ask us about how to promote themselves in the digital world.
“We often faced similar challenges – so it made perfect sense to launch our own digital marketing agency, with a real focus on video to meet the demands of companies of all sizes across the region.
“We’ve already won a series of great contracts and, of course, we’re doing our own digital marketing too, of course.
“We’ve had some great feedback from our clients about the video footage Jamie has produced. It does help that he’s so well known in the area, as it’s a great talking point when people recognise him from his local performances and helps to open doors.
“From there, it’s up to us to produce great content, of course, and that’s what we’re committed to doing at an affordable price. There’s lots more in the pipeline.”