Hard work and determination has paid off for Acklam-based craft beer aficionado Liam Senior. His Salt Steel Brewing Co is ready to launch its first offering, Strip Tees – a full flavoured bitter blast of citrus, grapefruit and pine with floral hop aromas due for release in August.
“Craft beer drinking is a passion,” explains Liam. “It’s a community-led world which is all about recipes and aromas. Forget cheap macro lager.”
Born in Northwich, Cheshire, famous for its salt mines, Liam’s late grandfather Syd Senior worked for ICI and often made the journey from the North-West to Teesside, a journey Liam later made himself, finally settling in the Boro.
“I’m an honorary Smoggy now,” he laughs. “There’s a resilience and a community feel about Teesside which is just so special.”
Creating a brewery which honoured both his home and his adopted towns has been a labour of love, and what could have remained a home brew project quickly took flight.
“‘I went down the rabbit hole and things grew and grew. I learned from home brewing and going to brew days and then in a mad moment last year I decided right, let’s do this!”
Darlington-based designers Ink Bear created the eye-catching SSB logo, the website and can design were created locally and Middlesbrough’s Wander Films have been brought on board to produce a launch video.
“I want to create jobs for local people down the line. I’d also love independent pubs and other outlets to stock Strip Tees. Given the effect that Covid-19 has had on the hospitality industry, we have had to make some changes, but will first be producing a run of cans to support as many local pubs and bottle shops as possible.”
Launching a new product at this time may seem risky, but Liam is convinced that Strip Tees will wow craft beer connoisseurs.
“This is Teesside’s drink and I’m open for people to get involved and collaborate. My dream is for Strip Tees to be as synonymous with Teesside as the parmo.”
Cheers to that!
Advance orders and more information saltsteelbrewing.com