New magazine to promote region takes flight from Teesside

Tees Business Digital Media Pack

A new national magazine showcasing the Tees Valley region to the whole of the UK has taken off from Teesside International Airport – as an in-flight magazine for Eastern Airways.

This Is Tees Valley is an annual publication, launched in 2020, to promote the area to the rest of the UK and beyond.

The magazine was published by Middlesbrough-based firm Resolution Media and Publishing, supported by Tees mayor Ben Houchen, and officially launched just before the Covid-19 outbreak.

But with flights now returning to the airport, copies of This Is Tees Valley are being offered to passengers flying in and out of Teesside Airport on all Eastern Airways flights – including routes to London City Airport, Newquay and Belfast.

The high-quality, 84-page This Is Tees Valley, with an initial print run of 10,000, is designed to promote the businesses, investment opportunities, people, lifestyle and living spaces available in the Tees Valley region.

Several high-profile businesses and organisations supported the inaugural publication, including Tees Valley Combined Authority, PD Ports, Cleveland Cable Company and AV Dawson.

Mayor Houchen said: “We launched This is Tees Valley at the start of the year, full of positivity for 2020 and the region – no one expected the year to develop like it did.

“However, as we begin our economic recovery from the coronavirus pandemic, it is all the more important that we shout about everything Teesside, Darlington and Hartlepool has to offer, from its top-quality sites and developments primed for business investment to the expertise of its workforce and world-leading research facilities.

“We launched the magazine at Teesside International Airport as a clear mission statement, that we are an outward-looking, global area ready to throw our terminal doors open to inward investment from across the world.

This Is Tees Valley’s presence on Eastern routes, serving key business destinations, will help get more eyes on us than ever.”

Specially-designed Covid stickers, supplied by Redcar firm First Choice Labels, have been added to all copies of This Is Tees Valley on board flights, making sure passengers take them away.

As well as copies going on flights, Resolution have also mailed more than 1,000 copies to a select national mailing list, made up mainly of pension investment funds, commercial property agents and large employers across the whole of the UK.

A national social media advertising campaign has also been launched to increase online views of This Is Tees Valley.

Resolution director Dave Allan, who runs the company with his business partner Martin Walker, added: “We have gone to great lengths to make sure we achieve what we set out to do – to promote our region to the whole of the UK.

“Not having national events to exhibit This Is Tees Valley, as we’d originally planned, created an unexpected, although not an insurmountable, challenge for us – but having copies on all flights in and out of Teesside is a major coup.

“It will mean we’ll still be able to get copies of This Is Tees Valley out there across the UK and indeed the world, despite the set-back of the Covid-19 pandemic, promoting not only our region, but also the many businesses featured within the publication.”

Resolution was formed after the successful launch of the Tees Business magazine in 2015. The firm then launched Tees Life, the Tees region’s only lifestyle magazine, in 2017.

Resolution – who took their name from the ship sailed by world-famous explorer and fellow Teeessider Captain Cook – employs four full-time staff as well as a network of freelance designers, writers and photographers.