Publishers launch bounceback business mag for Wear region

The team behind Tees Business’s sister publication Wear Business have launched a Covid recovery issue after a short delay.

Resolution Media and Publishing, owned by Tees Business executive editors Dave Allan and Martin Walker, have published the second issue of the business magazine seven months after officially launching the new publication at Ramside Hall in Durham earlier this year.

The impact of Covid meant they had to shelve the printed Wear magazine temporarily due to the publication’s infancy.

But they significantly increased their online presence during lockdown and since, with a series of weekly webchats going out on their Facebook page involving business leaders from around the Sunderland and Durham regions.

And they launched a weekly e-news which is now sent to more than 1,600 business subscribers every Thursday.

They eventually published the second issue of Wear Business this week – with the printed magazine being circulated to businesses in the Sunderland, Washington, Houghton-le-Spring, Durham, Chester-le-Street, Peterlee and Seaham areas.

Click here to read it online

They’re also investing heavily in social media ads to boost online views of the magazine.

Wear Business is published by Resolution, in partnership with Sunderland-based PR man Graeme Anderson and freelance writer Colin Young, who’s based in Durham.

Martin Walker said: “It’s been a difficult time for publishing – both in terms of advertising, but also the logistics around distribution.

“With Wear Business being so new and not as established as our other publications, it was impossible for us to get an issue out until businesses started returning to their offices.

“But Graeme and Colin have sensed more recently that businesses are ready to get back out there and start promoting their products and services in what have been unprecedented and hugely challenging times.”

Dave Allan added: “While we’re working hard to increase our online presence – across all our titles – we still passionately believe there’s an appetite from businesses for printed publications.

“We all love to read about good news – and we see it as our role to spread positive news through our magazines to businesses across our circulation areas.”

Wear Business’s cover story and exclusive interview is with the Leighton Group’s Paul Callaghan and the exciting progress being made in developing Sunderland’s Cultural Quarter.

The summer issue is also supported by Great Annual Savings, Sunderland City Council, Business Durham, Ramside Hall, Dominos, Durham Business Club, DurhamWorks, Jacksons Law Firm, FW Capital, First Choice Labels, Savvy Media, Creo Communications, the Tavistock Group and Smart Outdoor.

The magazine can be read online by clicking here.