Tees Business smashes digital record

Tees Business Digital Media Pack

Online views of the summer issue of Tees Business magazine have reached 12,000 – six times the pre-lockdown record – and the region’s businesses still have time to book space in the autumn tech-focused issue, which will be published in digital and print formats at the end of September.

The recognised voice of business in the Tees region, Tees Business has published in print and online since its launch in 2015 – but its owners focus on digital since the Covid lockdown has proved a huge success.

The spring issue of Tees Business – published just as lockdown arrived – achieved 7,000 online views. This was more than three times the previous record of 2,000 views.

However, the summer edition – dubbed the Bounceback Issue – has now achieved nearly 12,000 views and growing.

Co-editor Dave Allan said: “While we’ve continued to print and distribute a smaller but still very significant number of printed copies, digital views of Tees Business have gone through the roof over the past six months.

“We knew from the start that it would be a mistake to respond to the impact of the pandemic by simply doing what we’ve always done. Instead, we refocused on an enhanced digital offering to ensure our clients’ Tees Business content reached their intended target business audience.

“While my co-editor Martin Walker and I remain big believers print and will definitely continue to produce the popular printed issues of Tees Business, in just a few months we’ve developed a way to successfully reach our clients, our clients’ clients and our clients’ potential clients through digital in a way that may have otherwise taken years.

“Now we aim to reach even more with our forthcoming autumn issue.”

Booking deadline for the autumn issue has been extended until Friday, September 11.

Newly-crowned Tees Tech Ambassador Dominic Lusardi will be the subject of the cover feature of an issue that will include a 16-page supplement on the recent Tees Tech Awards.

A Who’s Who of leading Tees names will also feature including AV Dawson, PD Ports, Darlington Building Socieity, Teesside International Airport, Teesside University, Middlesbrough Council, Baines Jewitt Accountants, Active Chartered Financial Planners, Education Training Collective, Group Industrial, Cornerstone Business Solutions and Punch Robson Solicitors.

Prices start at just £245 + vat. Email sales manager Chris Garbutt via chris@resolutionpublishing.co.uk for further details.

To see all back issues of Tees Business online and the media pack click here: https://teesbusiness.co.uk/tees-biz/