Digital agency eyes further growth after making key strategic appointments

Pinchinthorpe Hall

A Teesside-based digital marketing specialist aims to create 10 new jobs after making two key senior management changes.

Mabo, which has headquarters in the Albert North district of Middlesbrough as well as a base in Glasgow, has made the move to cement its reputation as a leader in the paid advertising industry and to develop other areas of its business with the strategic appointments.

And the firm, which has retained their 50 staff during the Covid pandemic, say they hope to create up to 10 new roles as they continue their impressive growth.

Operations director Rob Jackson (above, left) will see his role switch focus as he moves to strengthen and diversify Mabo’s offering, growing their social media offering, amongst others.

Stephen Cumberworth (above, right) has been promoted to head of PPC (pay-per-click) at the company and will lead the PPC side of the business, continuing to ensure Mabo’s wide range of clients benefit from the expertise his team has to offer.

The changes came into force over the summer and will help award-winning Mabo drive forward as a recognised industry specialist.

The company is one of the leading Google Premier Partners in the UK as well as a Microsoft Channel Partner and Facebook Marketing Partner.

Mabo works with more than 350 clients, predominantly in the UK. Offering a no-strings, contract free-approach to paid advertising services,

Brands on Mabo’s list include Boomf, JT Atkinson, New Era Caps and health and fitness company Lifestyle Fitness to name just a few.

PPC is the largest element of the company’s business, but Rob is looking forward to being able to diversify into other areas.

“The company has been expanding consistently for the past seven years,” said Rob.

“As our team has got bigger and bigger, we have added in more services for our clients including social media advertising and other product offerings.

“My role has evolved to help grow other elements of the business.

“The PPC department is still the largest element of the business and the bulk of our client base and Stephen help will drive this forward and continue to strengthen it. He learned his trade at Mabo, beginning as a novice, developing his skills and gaining a lot of experience. We recognised him as a very strong talent from the point we recruited him.

“From my perspective, it is important to see how we can move into other elements of the business, bring in other services and spread our wings.”

Mabo was formed as a specialist agency and recognises clients have varying needs, a philosophy that remains important as the UK recovers from a bruising 2020 brought about by the coronavirus pandemic.

Stephen’s role going forward will be to ensure Mabo adapts and responds to the changing needs of clients and continues to provide the high level of PPC service the company prides itself on.

“I am going to be focussing on the Google ads and Microsoft ads side of the business and make sure we are delivering the same great service,” said Stephen.

“It is my job to make sure we keep our clients and ensure they are as happy as possible.

“It’s a job that I enjoy and I have grown and progressed through it. I really love seeing the impact what we do has on people’s businesses, there’s a wide scope within Mabo and it is about seeing that influence spreading effectively.”

As Mabo has grown, its business premises have expanded. The firm moved into a new suite of offices at 16-26 Albert Road last November as staffing increased to 48 team members.

Lockdown meant they switched to remote working which went well for the company but from the autumn, they hope to begin filtering back to an office environment when it is safe to do so.