The Stockton owner of a floral business has revealed how her customers had “stories of love and loss” at the height of the Covid crisis, whilst taking part in an innovative marketing campaign highlighting the importance of our high streets.
Created by Tees Valley creative agency OOK for Stockton BID (Business Improvement District), Humans of the High Street documents the thoughts and feelings of business owners during the Covid-19 pandemic and ensuing lockdown.
“When lockdown came about I was sad and unsure of the future, with florists choosing to close their doors,” says Jill Marshall from Jill’s Flowerbox on Stockton’s Dovecot Street, speaking in the latest video to promote the campaign.
“Covid has been a painful time. Many people experienced the loss of loved ones, further compounded by the fact they were unable to say goodbye and attend the funeral.
“Many families felt robbed, in grief and unable to pay a final tribute. They were told by the funeral director to go to Tesco and grab a bunch of flowers.
“It was a highly emotional situation. Customers contacted me daily thinking I was shut, only to find out I was open and working behind closed doors.
“Throughout the pandemic, we listened to the stories of love and loss our customers had experienced, offering human and social interaction over the phone.
“We were able to design a fitting and final floral tribute that brought many customers great comfort in their darkest hours.”
Stockton BID manager Jason Maxwell said: “Every day Humans of the High Street go over and above to provide a great service, emotional support and social interaction.
“They really underpin hope and the meaning of community spirit – something we just can’t get from an online platform.”
#HOTHS runs nationwide across multiple digital platforms including YouTube and on social media. Plans include rolling Humans of the High Street out to radio and TV.
“It’s been a real privilege to create this campaign for Stockton BID,” says #HOTHS Creator Max Freer.
“It’s the right time to tell real stories, by real people, in the hope that in the future you may consider to shop local and choose an independent over a larger chain.”
Search Stockton BID_ The Future is Local on Instagram and Youtube
#HOTHS is made up of a series of emotive videos filmed with the people who own and run shops, cafes and premises along the famous wide high street and surrounding area.