The owner of a Stockton gift shop has claimed they wouldn’t want to be based anywhere else in the latest video supporting a marketing campaign to promote the town’s high street.
“We’re glad to back, there’s only so much Netflix you can watch!” jokes Martin Shipley in the video as he speaks with passion about award-winning store Who-Ray on Silver Street.
Martin and partner Brian are featured in the latest video to promote the ongoing Humans of the High Street (#HOTHS) marketing campaign, designed to highlight the importance of our high streets and running nationwide across multiple digital platforms including YouTube and social media.
“Explore Stockton, off the main High Street, in the yards and back streets and you will find Stockton’s independents,” continues Martin.
“We continue to have great support from customers, strong trading, and business is good. We’re so happy to be here, we wouldn’t be anywhere else.”
Created for Stockton Business Improvement District (BID) by Tees Valley creative agency OOK, working in collaboration on the videos with Teesside’s Wander Films, #HOTHS takes inspiration from the Humans of New York.
Creator Max Freer said: “It’s been a real privilege to create this campaign for Stockton BID. It’s the right time to tell real stories, by real people, in the hope that in the future you may consider shopping local and choosing an independent over a larger chain.”
“Attracting the future consumer, young people who may not be visiting Stockton High Street, was part of the strategy and via Instagram marketing we have been able to reach out to a whole new audience where we can start to build a new community,” adds BID manager Jason Maxwell.
“It’s great to see that this campaign has generated footfall, specifically to Who-Ray.”
Search Stockton BID_ The Future is Local on Instagram and Youtube.
#HOTHS is made up of a series of emotive videos filmed with the people who own and run shops, cafes and premises along the famous wide high street and surrounding area.