Stockton retailer remodels business for Covid survival

A long-established Stockton model shop has revealed how imagination is fuelling its survival in the fast-changing Covid era.

Margaret Bailey is a familiar face in Stockton, always ready with a smile and kind word at her shop, Stockton Modeller, located at 10 Silver Street.

When lockdown struck, Margaret, like many shop owners in the town, was worried for her business’s future, but determined to evolve and survive.

“It’s a worrying time when you are told to close the doors of your business and go home,” says Margaret.

“To survive and thrive in retail today, it’s not enough to have just a high street presence.

“For a business like Stockton Modeller, we have to be imaginative in the way we trade. The world is changing and we need to adapt and adjust accordingly.”

Margaret told her heartfelt story as part of the ongoing Humans of the High Street (#HOTHS) campaign, an innovative nationwide marketing strategy.

Created by Stockton Business Improvement District (BID), #HOTHS highlights the importance of supporting our local high streets and reminds us all why we should spare a thought for the independent retailer.

“The aim of Stockton Business Improvement District is to build awareness of our locality, promote and talk up the great things happening here on our high street,“ says Stockton BID manager Jason Maxwell.

“All of this comes with a backdrop of Covid-19 and that is why, more than ever, as the elected organisation representing over 400 businesses, we need to step up and shout out.

“Our levy members can’t do that in isolation, so together with Stockton BID we are a stronger voice for business. Our future is local.”

#HOTHS was created by Max Freer, founder of Tees Valley creative agency OOK. You can see #HOTHS nationwide across multiple digital platforms including YouTube and on social media.

Search Stockton BID_ The Future is Local on Instagram and Youtube

www.youtube.com/channel/UC0uFhYnxPe64zJ418tvm6uw/