An innovative marketing campaign designed to champion Stockton’s independent High Street businesses has been unveiled by Stockton Business Improvement District (BID) in association with OOK Design and Marketing.
Treats and Treasures from Stockton’s Indie Street Heroes features personalised advocacy messages filmed on mobile phones from the independent businesses of Stockton High Street and promotes the wealth of diverse and innovative gifts available from the craftspeople of the region.
“We need to show the public that while many may be forced to close their doors, indies are still trading behind closed doors, offering alternative ways to package up their product, offer or service,” said BID manager Jason Maxwell.
“Indie Street Heroes is a genius, simple idea to move businesses quickly into using digital platforms and united under this campaign we can bring them all together in one place.”
Stockton is the only town in the Tees Valley to have its own BID backing its high street businesses and it continues to innovate and move ideas forward.
“Covid continues to hit every aspect of our lives, liberties and livelihoods,” said Jason.
“A challenge all town centres face is a lack of digital knowledge and skills from our community to use technology alongside the physical shop experience. Indie Street Heroes will feature across multiple digital channels, encouraging our Independents to do their selfie vids and Stockton BID will use these vids to make public appeals to champion our Indie Heroes by buying from them online via social media or by contacting them directly.”
“The impact of lockdown number two could be fatal for some of our town’s businesses and the wider Tees Valley economy, so the imperative message is #GOLOCAL.”
Indie Street Heroes is a follow-up to the hugely successful Humans of the High Street (#HOTHS) video documentaries which were filmed during the first lockdown and which told the heartfelt stories of Stockton’s business owners as the pandemic ensued and they were forced to shut.
“It’s a privilege to be Stockton BID’s creative partner,” says Max Freer of OOK, creator of #HOTHS and Indie Street Heroes.
“Our job at OOK is to bring the innovative thinking as we battle the challenges of the high street and Covid.
“We have tried to create a festive campaign that stands out bright, bold and brave and reflective of current times. Indie Street Heroes aims to cheerlead and cherish Stockton High Street and by featuring the indie businesses we wanted to humanise the adversity and advocacy for localism using social media.
“We urge locals to spend local and stock up with treats and treasures that offer new beginnings.”
Indie Street Heroes runs across multiple digital platforms including YouTube. Search Stockton BID_ The Future is Local on Instagram and Youtube https://www.youtube.com/channel/UC0uFhYnxPe64zJ418tvm6uw/