Strip Tees is live and ready to buy!
But before you let your imagination run riot, Strip Tees is the name of a craft beer lovingly brewed by Middlesbrough’s Liam Senior and his Salt Steel Brewery.
Acklam-based Liam has a real passion for the project. After many months of trials and tweaks, the full-flavoured bitter blast of citrus, grapefruit and pine with floral hop aromas has had the seal of approval and is live online to purchase.
The beer comes with iconic packaging by Lemon Top Design Agency, who took their lead from the eye-catching Salt Steel Brewery logo designed by Darlington’s Ink Bear.
The product can be bought in packs of six or 12, alongside an array of merchandise including T-shirts and glassware to create the perfect pressie for craft beer aficionados.
“We fermented a few weeks ago and sold over 200 pre-order cans in the first 12 hours,” says Liam proudly.
“In addition, around 20 local businesses have placed orders, so Strip Tees will also be on sale in some of your favourite pubs, bars and restaurants, plus bottle shops, takeaways and coffee shops with alcohol licences.”
With the aim of making Strip Tees as synonymous with the region as the parmo, plans were well underway for an earlier launch – and then lockdown happened.
“It could have spelt disaster as it interrupted the brewing process,” admits Liam. “Instead, I took the enforced time to further perfect the product with research and recipe development.”
Liam sent “care packages” of six variants of the brew to friends, family and those in the industry, taking their suggestions to heart before alighting on the seventh and final incarnation – a refreshing and light, five per cent beer that’s crisp and full of flavour.
“Craft beer drinking is a passion that’s growing in popularity,” says Liam. “For Salt Steel Brewery, it’s all about recipes and aromas and also ensuring that people feel a part of the process. Strip Tees is the perfect introduction to craft beer.”
To ensure that that his product stands out from the crowd, Liam is a strong advocate of social media to document Salt Steel Brewery’s journey.
“Our brand is story-led. It’s important to get our voice out there, to encourage people to follow us, to celebrate the highs and commiserate with the lows, to collaborate and have their say.”
With early indications that Strip Tees is going to be a big hit, Liam plans to grow the brand regionally and then beyond.
“We’re confident that we can get firmly established on Teesside,” he says. “Ideally, we’d like to get into more premises in our region, take on staff and perhaps even have our own Strip Tees bar in a year or two – though we’d have to ensure people don’t have the wrong idea about what sort of bar they were going into!
“Eventually, though, we’d like to roll our own taste of Teesside out to the rest of the country.
“We are proud of what we’ve created, proud of our region and see it as another way of putting the Tees Valley on the map.”
For orders and more information go to saltsteelbrewing.com.