Tees Business has launched a campaign to make defibrillators more widely available, with an appeal for local businesses to either buy a machine or donate towards the life-saving equipment for the community.
The Tees Business Defibrillator Campaign follows the shocking incident that saw Denmark footballer Christian Eriksen saved by a team of medics who used a defibrillator to restart his heart after he suffered a cardiac arrest on the pitch during the Euros.
The campaign aims to encourage businesses to invest in a defibrillator or donate towards the Tees Business Defibrillator fund, while also creating a heat map of where the machines are located and knowledge of how to use them.
Tees Business has joined forces with Teesside workwear and PPE firm MI Supplies on the campaign, with the Stockton company offering to supply defibrillators at cost, with no profit to themselves.
Dave Allan, director of Tees Business owners Resolution Media and Publishing, believes this is an opportunity for the region’s business community to save local lives by joining forces.
“Everyone was shocked by that high-profile incident involving Christian Eriksen and it’s clear he was very fortunate that there was a defibrillator available.
“These amazing machines are clearly potential life-savers – but we’ve become aware that there’s not enough of them around and, more perhaps more importantly, most people have no idea where they are or what to do with them.
“We believe it’s vital we help change that situation – by getting more defibrillators into our business community but also increasing knowledge about where they are and increasing confidence in using them.”
Fellow director Martin Walker said: “The lack of local knowledge about the location and use of these potentially life-saving pieces of equipment is alarming. We’re committed to doing all we can to making a difference. Someone’s life may depend on it.”
Russ Lock and Alex Ingham from MI Supplies say they are delighted to join forces with Tees Business on the campaign.
Russ said: “Having supplied defibrillators to local businesses over the last 16 years, we were concerned the cost of them could be prohibitive to some establishments.
“After speaking with our supply chain, we’ve been able to drive down and heavily subsidise the cost, at no profit, with the hope of making a difference in the region we serve.”
Each year more than 100,000 people lose their life to sudden cardiac arrest. By having access to an automated defibrillator, the chances of survival are increased by up to 70 per cent.
Alex added: “The statistics are alarming and were one of the main reasons that prompted us to help and get this life-saving equipment available and people more educated on their importance.
We’re delighted to work with Tees Business on this important campaign.”
Organisations can order fully automatic defibrillators via MI Supplies here: Medical – Defibrillators (misupplies.co.uk)
Please use code TEESMIDEFIB for a Tees Business Defibrillator Campaign discount when ordering.
Businesses that would like to make a donation towards the Tees Business Defibrillator Campaign are asked to email Dave Allan at firstname.lastname@example.org.
Businesses and organisations who already have defibrillators are also asked to get in touch with location details to help towards the creation of a local defibrillator map.
Look out soon for more details about the Tees Business Defibrillator Campaign.