Big move for Superlec

One of the UK’s leading online cable and electrical product distributors is marking its 40th year with an expansion and move to new Middlesbrough premises.

As part of its expansion plans, Superlec Electrical Distributors is moving its headquarters and depot from its current base within the grounds of sister business Cleveland Cable Company to a newly refurbished office and warehouse facility in nearby Barton Road.

Thanks to the phenomenal growth the site has experienced, coupled with flexible next working day delivery and trade counter collection services, Superlec is regarded as a go-to resource for householders, electricians and electrical installers across the UK.

“We stock more than 8,000 product lines and have outgrown the current facilities,” explained branch manager Ian Richardson. “We are expanding faster than at any other time in our history.”

The 1.65-acre site will contain 3,500 sq ft of office space, a custom packaging area, trade counter and parking for 35 cars, while it will provide an overall 20,000 sq ft of warehousing to support the increase in both range and volume of stock.

“We have started recruiting for a wide range of positions in advance of the move,” says Ian. “As well as the additional warehouse room that we need, the new building will also be home for the admin, sales, packing and warehouse staff needed for the next stage in our development.”

Established in 1981 as Bilcourt, Superlec has grown to be a reputable supplier to domestic, contractor and industrial customers alike with a promise of “top quality brands at better-than-trade prices”.

In 2013, Superlec launched an e-commerce website – superlecdirect.com – featuring industry-leading stock levels across an ever-broadening product range.

The site now services a significant share of the local DIY market, in addition to seeing traditional counter sales customers such as contractors and installers making the switch to buying online.

Ian added: “We have one of the largest ranges of stock in the country, which is available both for same-day dispatch via courier and immediate collection at our trade counter.

“I believe that’s what sets us apart from our competitors. We offer free next-working-day delivery on orders over £50, which we just couldn’t do if we didn’t have the stock in hand to support it.”